What Westworld at SXSW Says About Virtual Reality
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While people crave escapism, both the Westworld SXSW activation demonstrates that real-world experiences trump virtual ones.
Author: Garrett Heath
Successful Digital Marketing Strategies Have These Three Things
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Successful digital marketing strategies do three things well: have solid content, get in front of their audience & are authentic. This is easier said than done.
Saying Goodbye to Rackspace
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I was never supposed to be a marketer, but somehow, I managed to become one. While luck is defined as when preparation meets opportunity, you still have to find that chance. Fortunately for me, my time at Rackspace was my moment. I was able to transition from a practitioner of industrial engineering and project management, […]
Tide Super Bowl Commercials: “It’s a Tide Ad” Was On 🔥🔥🔥
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Updated 2/5/18 at 8:40am. Not only am I a digital marketer, I’m a huge sports fan and the Super Bowl is the perfect confluence for both of these passions. I was planning about writing my favorite spots tomorrow, but since the Tide Super Bowl commercials were killing it and I didn’t have a dog in this […]
Marketing Vanity Metrics: When CPC/CTR Go Awry
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While CTR and CPC are often the metric that digital marketers use to optimize their campaigns, I diagnose three ways how they can become vanity metrics.
Advertising on Pocket Hits: A Case Study
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Advertising on Pocket Hits is a savvy way for national brands to get their message out to a very engaged audience—I break down the numbers in this case study.
4 Social Media Myths Busted: The Truth About Social Media Marketing
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Don’t believe all the lies of social marketing consultants—we break down four social media myths so that you don’t waste your money on snake oil.
Facebook Video Best Practices: Paid Social Marketing Promotion
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This guide gives you three best practices to promote Facebook videos through paid social media efforts.
Paid Social, Dark Posts, Fake News and Propaganda
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Paid social media and dark posts are foreign to most outside the industry—I break down the concepts and how they could influence and undermine our democracy.
Lyft and the Transportation Stack—Thoughts on Exposing Tech
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After coming across a job posting for “Lyft for Business” I got to thinking what it would mean for entrepreneurs if Lyft provided access to their “Transportation Stack.”