Industry: Software-as-a-service/customer feedback
Challenge: Qualaroo needed assistance with producing thought leadership blog posts and demonstrating expertise through customer case studies.
Solution: I have developed top-quality articles on Qualaroo’s customer- and user-feedback expertise. Further, I have conducted interviews with their customers to create compelling case studies on what makes the Qualaroo user feedback platform unique.
Industry: B2B technology
Challenge: Does social media marketing work for a B2B tech company? Rackspace needed to understand the role and impact of paid social programs in converting customers through the funnel.
Solution: I demonstrated that social media was vital, even for a B2B technology company, steering the social marketing programs from a nonexistent budget to well over $1MM annually. I implemented conversion pixels to measure program effectiveness, achieving incredible results of sub-$100 cost per prospect for a new managed AWS business unit.
+ YouCaring Gets Boost From J.J. Watt and Rackspace (I also was a producer on the video with an internal crew)
+ Rackers Giving Back: How Building a Robot Changed a Life (I also was a producer on the video with Aberdeen Studios)
+ Surviving the Shark Tank Effect
+ Music Behind the Tech Series (I wrote each blog post and was a producer on all videos with Aberdeen Studios)
Industry: Contact center/social media
Challenge: Create a content strategy that positions HelpSocial as experts in integrating social media into the contact center. Keep the company top-of-mind for high-level executives seeking solutions for social media customer service.
Solution: With a steady feed of industry-relevant content, I have developed an authoritative voice for HelpSocial.
+ HelpSocial as a Case Study: Identifying Message Intent
+ 4 Reasons Why the Contact Center Must Be Connected with the Marketing Department
+ Best Practices for Customer Service on Social Media
Challenge: As a seasonal business, SAFlavor needed assistance connecting to previous customers and generating new sales.
Solution: To maintain a relationship with SAFlavor consumers throughout the year, I developed an email strategy, sending twice-weekly messages that engaged the audience with topical information they cared about. When the 2018 season came around, 14% of revenue was directly attributed to the email newsletter. Additionally, through a mixture of paid catalog, conversion and events social media campaigns on Facebook, SAFlavor saw an ROAS of 360%.