When I’m advising companies—from startups to corporations—on their paid digital marketing strategy, one of the first gaping holes that I observe is a lack of high-quality content to promote. In this piece, I provide the case for why having bedrock content is the cornerstone of digital media strategy. What the Heck Is Bedrock Content? In […]
Simply coming up with a viable business idea can be fairly challenging, so actually managing to launch a business is somewhat laudable in itself. In the grand scheme of things, though, that’s where the real work starts. Any startup can hold out for some months before reaching the point of failure, but without meaningful growth […]
In the world of marketing, professionals often talk about earned media and paid media. While the audiences of each are important to PR professionals and digital marketers respectively, the one initiative that all comms and marketing departments should focus on is cultivating an owned audience. In short, an owned audience is one for which you […]
Content marketing gives companies a unique opportunity to show off their expertise and provide information that can generate leads and close sales. In this context, failing to build a content calendar can do significant harm to your business. Make sure you avoid falling into the common traps by following the advice on how to rearrange […]
When it comes to tech companies, the jobs that come up as being tough to fill are often developer roles. That job is uniquely challenging and demands someone both highly technical and creative at solving problems. But there is another role that is becoming increasingly hard to fill: the digital marketing manager. In fact, former […]
Successful digital marketing strategies do three things well: have solid content, get in front of their audience & are authentic. This is easier said than done.
Updated 2/5/18 at 8:40am. Not only am I a digital marketer, I’m a huge sports fan and the Super Bowl is the perfect confluence for both of these passions. I was planning about writing my favorite spots tomorrow, but since the Tide Super Bowl commercials were killing it and I didn’t have a dog in this […]
Advertising on Pocket Hits is a savvy way for national brands to get their message out to a very engaged audience—I break down the numbers in this case study.
Tracy Hamilton, former journalist and blog editor, gives tips and storytelling advice to improve your writing and what makes a story so compelling to read.