In the world of marketing, professionals often talk about earned media and paid media. While the audiences of each are important to PR professionals and digital marketers respectively, the one initiative that all comms and marketing departments should focus on is cultivating an owned audience. In short, an owned audience is one for which you […]
When it comes to tech companies, the jobs that come up as being tough to fill are often developer roles. That job is uniquely challenging and demands someone both highly technical and creative at solving problems. But there is another role that is becoming increasingly hard to fill: the digital marketing manager. In fact, former […]
Updated 2/5/18 at 8:40am. Not only am I a digital marketer, I’m a huge sports fan and the Super Bowl is the perfect confluence for both of these passions. I was planning about writing my favorite spots tomorrow, but since the Tide Super Bowl commercials were killing it and I didn’t have a dog in this […]
If your small biz gets hit by a “review bomb,” know that it is not a reflection about you and your business; follow these steps and then just move on your way.
Ryan Burkhart, artist, designer and co-owner of Kong Screenprinting, takes a deep look at what motivates us to wear logos of the brands we love in this video from the Brown Bag series.