NFTs and Brands: A Primer on the Tokenized Future

Posted on
nft art

NFTs, or non-fungible tokens, have received a ton of press as of late. This unique blockchain token has driven astronomical prices for digital art, sports cards, a New York Times article and even a set of GIF-tastic NFTs from Charmin that raised money for the nonprofit Direct Relief charity. While the hysteria has calmed around […]


The Importance of an Owned Audience

Posted on
owned audience digital marketing

In the world of marketing, professionals often talk about earned media and paid media. While the audiences of each are important to PR professionals and digital marketers respectively, the one initiative that all comms and marketing departments should focus on is cultivating an owned audience. In short, an owned audience is one for which you […]