When I’m advising companies—from startups to corporations—on their paid digital marketing strategy, one of the first gaping holes that I observe is a lack of high-quality content to promote. In this piece, I provide the case for why having bedrock content is the cornerstone of digital media strategy. What the Heck Is Bedrock Content? In […]
In the world of marketing, professionals often talk about earned media and paid media. While the audiences of each are important to PR professionals and digital marketers respectively, the one initiative that all comms and marketing departments should focus on is cultivating an owned audience. In short, an owned audience is one for which you […]
The Facebook outage of March 13th was one of the longest in the companies history and they struggled for over half a day to restore the service. While the layperson was frustrated that they couldn’t post pictures of their cat Fifi or discuss the day’s politics, this outage had a massive effect on advertisers. Unfortunately […]
In the world of software development, sure things are often anything but. Doing cursory analysis of a problem and creating a solution without researching what customers want can lead to a major flop. Pantelis Korovilas, head of design at Hopper, experienced this problem firsthand. And to a capacity crowd of product designers and managers at […]
When I saw that the closest Shopify Shop Class to San Antonio was in New Orleans, I immediately booked my flight and hotel. After being a merchant on Shopify for the past 3+ years, I knew that I didn’t know enough. And with a growing ecommerce business, the opportunity to learn how to squeeze out […]
When it comes to tech companies, the jobs that come up as being tough to fill are often developer roles. That job is uniquely challenging and demands someone both highly technical and creative at solving problems. But there is another role that is becoming increasingly hard to fill: the digital marketing manager. In fact, former […]
Forget VR and AR, one of the most exciting spaces right now is with voice. With Amazon Alexa and Google Home going mainstream last year, the voice-driven web has arrived.
I look at some of Kim Kardashian’s tweets to explain why organic social media is dead for brands and show how few of your followers are exposed to an organic tweet.
Email drove a crazy amount of sales and revenue for my ecommerce business last year—in this blog, I break down some of the email marketing best practices.
While people crave escapism, both the Westworld SXSW activation demonstrates that real-world experiences trump virtual ones.