When it comes to tech companies, the jobs that come up as being tough to fill are often developer roles. That job is uniquely challenging and demands someone both highly technical and creative at solving problems. But there is another role that is becoming increasingly hard to fill: the digital marketing manager. In fact, former […]
I look at some of Kim Kardashian’s tweets to explain why organic social media is dead for brands and show how few of your followers are exposed to an organic tweet.
Successful digital marketing strategies do three things well: have solid content, get in front of their audience & are authentic. This is easier said than done.
Updated 2/5/18 at 8:40am. Not only am I a digital marketer, I’m a huge sports fan and the Super Bowl is the perfect confluence for both of these passions. I was planning about writing my favorite spots tomorrow, but since the Tide Super Bowl commercials were killing it and I didn’t have a dog in this […]
While CTR and CPC are often the metric that digital marketers use to optimize their campaigns, I diagnose three ways how they can become vanity metrics.
Advertising on Pocket Hits is a savvy way for national brands to get their message out to a very engaged audience—I break down the numbers in this case study.
Don’t believe all the lies of social marketing consultants—we break down four social media myths so that you don’t waste your money on snake oil.
This guide gives you three best practices to promote Facebook videos through paid social media efforts.
Paid social media and dark posts are foreign to most outside the industry—I break down the concepts and how they could influence and undermine our democracy.
We examine a use case in how the Blind app used employment targeting to perform an effective conversion campaign for a niche audience.