Simply coming up with a viable business idea can be fairly challenging, so actually managing to launch a business is somewhat laudable in itself. In the grand scheme of things, though, that’s where the real work starts. Any startup can hold out for some months before reaching the point of failure, but without meaningful growth […]
In the world of marketing, professionals often talk about earned media and paid media. While the audiences of each are important to PR professionals and digital marketers respectively, the one initiative that all comms and marketing departments should focus on is cultivating an owned audience. In short, an owned audience is one for which you […]
The Facebook outage of March 13th was one of the longest in the companies history and they struggled for over half a day to restore the service. While the layperson was frustrated that they couldn’t post pictures of their cat Fifi or discuss the day’s politics, this outage had a massive effect on advertisers. Unfortunately […]
When it comes to tech companies, the jobs that come up as being tough to fill are often developer roles. That job is uniquely challenging and demands someone both highly technical and creative at solving problems. But there is another role that is becoming increasingly hard to fill: the digital marketing manager. In fact, former […]
I look at some of Kim Kardashian’s tweets to explain why organic social media is dead for brands and show how few of your followers are exposed to an organic tweet.
Successful digital marketing strategies do three things well: have solid content, get in front of their audience & are authentic. This is easier said than done.
Updated 2/5/18 at 8:40am. Not only am I a digital marketer, I’m a huge sports fan and the Super Bowl is the perfect confluence for both of these passions. I was planning about writing my favorite spots tomorrow, but since the Tide Super Bowl commercials were killing it and I didn’t have a dog in this […]
While CTR and CPC are often the metric that digital marketers use to optimize their campaigns, I diagnose three ways how they can become vanity metrics.
Advertising on Pocket Hits is a savvy way for national brands to get their message out to a very engaged audience—I break down the numbers in this case study.
Don’t believe all the lies of social marketing consultants—we break down four social media myths so that you don’t waste your money on snake oil.