In the world of software development, sure things are often anything but. Doing cursory analysis of a problem and creating a solution without researching what customers want can lead to a major flop. Pantelis Korovilas, head of design at Hopper, experienced this problem firsthand. And to a capacity crowd of product designers and managers at […]
When it comes to tech companies, the jobs that come up as being tough to fill are often developer roles. That job is uniquely challenging and demands someone both highly technical and creative at solving problems. But there is another role that is becoming increasingly hard to fill: the digital marketing manager. In fact, former […]
Successful digital marketing strategies do three things well: have solid content, get in front of their audience & are authentic. This is easier said than done.
Paid social media and dark posts are foreign to most outside the industry—I break down the concepts and how they could influence and undermine our democracy.
After coming across a job posting for “Lyft for Business” I got to thinking what it would mean for entrepreneurs if Lyft provided access to their “Transportation Stack.”