When I saw that the closest Shopify Shop Class to San Antonio was in New Orleans, I immediately booked my flight and hotel. After being a merchant on Shopify for the past 3+ years, I knew that I didn’t know enough. And with a growing ecommerce business, the opportunity to learn how to squeeze out […]
When it comes to tech companies, the jobs that come up as being tough to fill are often developer roles. That job is uniquely challenging and demands someone both highly technical and creative at solving problems. But there is another role that is becoming increasingly hard to fill: the digital marketing manager. In fact, former […]
Forget VR and AR, one of the most exciting spaces right now is with voice. With Amazon Alexa and Google Home going mainstream last year, the voice-driven web has arrived.
I look at some of Kim Kardashian’s tweets to explain why organic social media is dead for brands and show how few of your followers are exposed to an organic tweet.
Email drove a crazy amount of sales and revenue for my ecommerce business last year—in this blog, I break down some of the email marketing best practices.
While people crave escapism, both the Westworld SXSW activation demonstrates that real-world experiences trump virtual ones.
Successful digital marketing strategies do three things well: have solid content, get in front of their audience & are authentic. This is easier said than done.
I was never supposed to be a marketer, but somehow, I managed to become one. While luck is defined as when preparation meets opportunity, you still have to find that chance. Fortunately for me, my time at Rackspace was my moment. I was able to transition from a practitioner of industrial engineering and project management, […]
Updated 2/5/18 at 8:40am. Not only am I a digital marketer, I’m a huge sports fan and the Super Bowl is the perfect confluence for both of these passions. I was planning about writing my favorite spots tomorrow, but since the Tide Super Bowl commercials were killing it and I didn’t have a dog in this […]
While CTR and CPC are often the metric that digital marketers use to optimize their campaigns, I diagnose three ways how they can become vanity metrics.