We examine a use case in how the Blind app used employment targeting to perform an effective conversion campaign for a niche audience.
Looking for one social image size spec to work across Facebook, Twitter and LinkedIn? Check out the updated One Image to Rule Them All post!
Ryan Burkhart, artist, designer and co-owner of Kong Screenprinting, takes a deep look at what motivates us to wear logos of the brands we love in this video from the Brown Bag series.
Digital and social marketing are continuously evolving fields, with new tools, products and strategies constantly introduced. I’m on the Social Media Marketing team at Rackspace and am constantly investigating new opportunities to evolve our social media strategy. I wanted to walk through some of the experiments and results that my team has seen and how […]
If you find yourself having to explain the difference between paid and organic social strategy, this article could help you explain the differences to your marketing org.
Josh Donat, Public Information Officer at TxDOT, joined the third Marketing Brown Bag to discuss how to deliver bad news.
I decided to sit down with Major Hayden and Antony Messerli—two highly regarded Principal Engineers at Rackspace—to talk about marketing to techies. [VIDEO]
I have a list of links, tricks, hacks and tools for social media marketers that I thought would be good to share—check out these six tools.
Tracy Hamilton, former journalist and blog editor, gives tips and storytelling advice to improve your writing and what makes a story so compelling to read.
Visual might be the new headline, but it’s difficult to get the right social image size with so many different specs. This one size solves that problem.