Southwest Airlines—Creating a Customer for Life 5-7-5 Syllables at a Time
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When I fly, I often tweet Southwest a haiku for fun—I’ve always been a huge fan, but their social media’s team turned me into a fan boy.
Author: Garrett Heath
Guide to Overcome a Review Bomb, And Open Letter to Facebook
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If your small biz gets hit by a “review bomb,” know that it is not a reflection about you and your business; follow these steps and then just move on your way.
“Alexa, Can I Afford to Buy Tacos?” Use Case of USAA and the Voice API
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The next frontier for interacting with the web, businesses, friends and our home is voice. See how USAA is using Alexa to create a better, frictionless customer experience.
How Blind Effectively Used Employment Targeting on Facebook
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We examine a use case in how the Blind app used employment targeting to perform an effective conversion campaign for a niche audience.
Social Image Size Specs to Rule Them All
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Looking for one social image size spec to work across Facebook, Twitter and LinkedIn? Check out the updated One Image to Rule Them All post!
Voluntary Brand Spokesmen: Why Do We Wear Logos? Brown Bag #5
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Ryan Burkhart, artist, designer and co-owner of Kong Screenprinting, takes a deep look at what motivates us to wear logos of the brands we love in this video from the Brown Bag series.
Evolving Our Social Media Strategy: Brown Bag #4
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Digital and social marketing are continuously evolving fields, with new tools, products and strategies constantly introduced. I’m on the Social Media Marketing team at Rackspace and am constantly investigating new opportunities to evolve our social media strategy. I wanted to walk through some of the experiments and results that my team has seen and how […]
The Difference Between Organic and Paid Social
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If you find yourself having to explain the difference between paid and organic social strategy, this article could help you explain the differences to your marketing org.
How to Deliver Bad News from TxDOT’s Josh Donat: Brown Bag No. 3
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Josh Donat, Public Information Officer at TxDOT, joined the third Marketing Brown Bag to discuss how to deliver bad news.
Marketing to Techies: Brown Bag No. 2
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I decided to sit down with Major Hayden and Antony Messerli—two highly regarded Principal Engineers at Rackspace—to talk about marketing to techies. [VIDEO]