I look at some of Kim Kardashian's tweets to explain why organic social media is dead for brands and show how few of your followers are exposed to an organic tweet.
Email drove a crazy amount of sales and revenue for my ecommerce business last year—in this blog, I break down some of the email marketing best practices.
While people crave escapism, both the Westworld SXSW activation demonstrates that real-world experiences trump virtual ones.
Successful digital marketing strategies do three things well: have solid content, get in front of their audience & are authentic. This is easier said than done.
I was never supposed to be a marketer, but somehow, I managed to become one. While luck is defined as when preparation meets opportunity, you still have to find that chance. Fortunately for me, my time at Rackspace was my moment. I was able to transition from a practitioner of industrial engineering and project management, … Continue reading Saying Goodbye to Rackspace
Updated 2/5/18 at 8:40am. Not only am I a digital marketer, I’m a huge sports fan and the Super Bowl is the perfect confluence for both of these passions. I was planning about writing my favorite spots tomorrow, but since the Tide Super Bowl commercials were killing it and I didn’t have a dog in this … Continue reading Tide Super Bowl Commercials: “It’s a Tide Ad” Was On 🔥🔥🔥
While CTR and CPC are often the metric that digital marketers use to optimize their campaigns, I diagnose three ways how they can become vanity metrics.