Hark! Looming over the American horizon are the 4 horsemen of seasonal retail opportunity. Black Friday and Cyber Monday, two heads on one behemoth of unnecessary purchases. Christmas, the great driver of childhood capitalism. And last but not least comes New Year, whispering in your ear to prepare for 2020 and even buy up the […]
In the world of marketing, professionals often talk about earned media and paid media. While the audiences of each are important to PR professionals and digital marketers respectively, the one initiative that all comms and marketing departments should focus on is cultivating an owned audience. In short, an owned audience is one for which you […]
Content marketing gives companies a unique opportunity to show off their expertise and provide information that can generate leads and close sales. In this context, failing to build a content calendar can do significant harm to your business. Make sure you avoid falling into the common traps by following the advice on how to rearrange […]
When I saw that the closest Shopify Shop Class to San Antonio was in New Orleans, I immediately booked my flight and hotel. After being a merchant on Shopify for the past 3+ years, I knew that I didn’t know enough. And with a growing ecommerce business, the opportunity to learn how to squeeze out […]