I was never supposed to be a marketer, but somehow, I managed to become one. While luck is defined as when preparation meets opportunity, you still have to find that chance. Fortunately for me, my time at Rackspace was my moment. I was able to transition from a practitioner of industrial engineering and project management, […]
Updated 2/5/18 at 8:40am. Not only am I a digital marketer, I’m a huge sports fan and the Super Bowl is the perfect confluence for both of these passions. I was planning about writing my favorite spots tomorrow, but since the Tide Super Bowl commercials were killing it and I didn’t have a dog in this […]
While CTR and CPC are often the metric that digital marketers use to optimize their campaigns, I diagnose three ways how they can become vanity metrics.
Advertising on Pocket Hits is a savvy way for national brands to get their message out to a very engaged audience—I break down the numbers in this case study.
Don’t believe all the lies of social marketing consultants—we break down four social media myths so that you don’t waste your money on snake oil.
This guide gives you three best practices to promote Facebook videos through paid social media efforts.
Paid social media and dark posts are foreign to most outside the industry—I break down the concepts and how they could influence and undermine our democracy.
After coming across a job posting for “Lyft for Business” I got to thinking what it would mean for entrepreneurs if Lyft provided access to their “Transportation Stack.”
When I fly, I often tweet Southwest a haiku for fun—I’ve always been a huge fan, but their social media’s team turned me into a fan boy.
If your small biz gets hit by a “review bomb,” know that it is not a reflection about you and your business; follow these steps and then just move on your way.