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Social Marketing

The Difference Between Organic and Paid Social

Posted on August 23, 2016
Habanero Garden by Garrett Heath via Flickr CC

If you find yourself having to explain the difference between paid and organic social strategy, this article could help you explain the differences to your marketing org.

Marketing Brown Bag

How to Deliver Bad News from TxDOT’s Josh Donat: Brown Bag No. 3

Posted on June 27, 2016
Amelia's Sad Face by Donnie Ray Jones via Flickr CC

Josh Donat, Public Information Officer at TxDOT, joined the third Marketing Brown Bag to discuss how to deliver bad news.

Marketing Brown Bag

Marketing to Techies: Brown Bag No. 2

Posted on June 24, 2016
Vintage Computer Festival 2010 049 by Matt Sharpe via Flickr CC

I decided to sit down with Major Hayden and Antony Messerli—two highly regarded Principal Engineers at Rackspace—to talk about marketing to techies. [VIDEO]

Social Marketing

6 Links to Helpful Tools for Social Media Marketers

Posted on June 15, 2016July 13, 2018

I have a list of links, tricks, hacks and tools for social media marketers that I thought would be good to share—check out these six tools.

Content Marketing

Storytelling Advice from a Pro: Marketing Brown Bag No. 1

Posted on June 13, 2016
Image by Chrysti Hydeck via Flickr CC.

Tracy Hamilton, former journalist and blog editor, gives tips and storytelling advice to improve your writing and what makes a story so compelling to read.

Social Marketing

Single Social Image Size Spec: One Image to Rule Them All

Posted on June 7, 2016
One Image to Rule Them All

Visual might be the new headline, but it’s difficult to get the right social image size with so many different specs. This one size solves that problem.

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