This guide gives you three best practices to promote Facebook videos through paid social media efforts.
Paid social media and dark posts are foreign to most outside the industry—I break down the concepts and how they could influence and undermine our democracy.
We examine a use case in how the Blind app used employment targeting to perform an effective conversion campaign for a niche audience.
Looking for one social image size spec to work across Facebook, Twitter and LinkedIn? Check out the updated One Image to Rule Them All post!
Digital and social marketing are continuously evolving fields, with new tools, products and strategies constantly introduced. I’m on the Social Media Marketing team at Rackspace and am constantly investigating new opportunities to evolve our social media strategy. I wanted to walk through some of the experiments and results that my team has seen and how […]
If you find yourself having to explain the difference between paid and organic social strategy, this article could help you explain the differences to your marketing org.
I have a list of links, tricks, hacks and tools for social media marketers that I thought would be good to share—check out these six tools.
Visual might be the new headline, but it’s difficult to get the right social image size with so many different specs. This one size solves that problem.