Facebook Video Best Practices: Paid Social Marketing Promotion
Posted on
This guide gives you three best practices to promote Facebook videos through paid social media efforts.
Category: Social Marketing
Paid Social, Dark Posts, Fake News and Propaganda
Posted on
Paid social media and dark posts are foreign to most outside the industry—I break down the concepts and how they could influence and undermine our democracy.
How Blind Effectively Used Employment Targeting on Facebook
Posted on
We examine a use case in how the Blind app used employment targeting to perform an effective conversion campaign for a niche audience.
Social Image Size Specs to Rule Them All
Posted on
Looking for one social image size spec to work across Facebook, Twitter and LinkedIn? Check out the updated One Image to Rule Them All post!
Evolving Our Social Media Strategy: Brown Bag #4
Posted on
Digital and social marketing are continuously evolving fields, with new tools, products and strategies constantly introduced. I’m on the Social Media Marketing team at Rackspace and am constantly investigating new opportunities to evolve our social media strategy. I wanted to walk through some of the experiments and results that my team has seen and how […]
The Difference Between Organic and Paid Social
Posted on
If you find yourself having to explain the difference between paid and organic social strategy, this article could help you explain the differences to your marketing org.
6 Links to Helpful Tools for Social Media Marketers
Posted on
I have a list of links, tricks, hacks and tools for social media marketers that I thought would be good to share—check out these six tools.
Single Social Image Size Spec: One Image to Rule Them All
Posted on
Visual might be the new headline, but it’s difficult to get the right social image size with so many different specs. This one size solves that problem.