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Content Marketing

The Value of Bedrock Content in Digital Marketing Efforts

Posted on August 21, 2020August 21, 2020
bedrock content

When I’m advising companies—from startups to corporations—on their paid digital marketing strategy, one of the first gaping holes that I observe is a lack of high-quality content to promote. In this piece, I provide the case for why having bedrock content is the cornerstone of digital media strategy. What the Heck Is Bedrock Content? In […]

Content Marketing

Storytelling Advice from a Pro: Marketing Brown Bag No. 1

Posted on June 13, 2016
Image by Chrysti Hydeck via Flickr CC.

Tracy Hamilton, former journalist and blog editor, gives tips and storytelling advice to improve your writing and what makes a story so compelling to read.

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