NFTs, or non-fungible tokens, have received a ton of press as of late. This unique blockchain token has driven astronomical prices for digital art, sports cards, a New York Times article and even a set of GIF-tastic NFTs from Charmin that raised money for the nonprofit Direct Relief charity. While the hysteria has calmed around […]
When I’m advising companies—from startups to corporations—on their paid digital marketing strategy, one of the first gaping holes that I observe is a lack of high-quality content to promote. In this piece, I provide the case for why having bedrock content is the cornerstone of digital media strategy. What the Heck Is Bedrock Content? In […]
Simply coming up with a viable business idea can be fairly challenging, so actually managing to launch a business is somewhat laudable in itself. In the grand scheme of things, though, that’s where the real work starts. Any startup can hold out for some months before reaching the point of failure, but without meaningful growth […]
Hark! Looming over the American horizon are the 4 horsemen of seasonal retail opportunity. Black Friday and Cyber Monday, two heads on one behemoth of unnecessary purchases. Christmas, the great driver of childhood capitalism. And last but not least comes New Year, whispering in your ear to prepare for 2020 and even buy up the […]
In the world of marketing, professionals often talk about earned media and paid media. While the audiences of each are important to PR professionals and digital marketers respectively, the one initiative that all comms and marketing departments should focus on is cultivating an owned audience. In short, an owned audience is one for which you […]
The Facebook outage of March 13th was one of the longest in the companies history and they struggled for over half a day to restore the service. While the layperson was frustrated that they couldn’t post pictures of their cat Fifi or discuss the day’s politics, this outage had a massive effect on advertisers. Unfortunately […]
Content marketing gives companies a unique opportunity to show off their expertise and provide information that can generate leads and close sales. In this context, failing to build a content calendar can do significant harm to your business. Make sure you avoid falling into the common traps by following the advice on how to rearrange […]
In the world of software development, sure things are often anything but. Doing cursory analysis of a problem and creating a solution without researching what customers want can lead to a major flop. Pantelis Korovilas, head of design at Hopper, experienced this problem firsthand. And to a capacity crowd of product designers and managers at […]
When I saw that the closest Shopify Shop Class to San Antonio was in New Orleans, I immediately booked my flight and hotel. After being a merchant on Shopify for the past 3+ years, I knew that I didn’t know enough. And with a growing ecommerce business, the opportunity to learn how to squeeze out […]
When it comes to tech companies, the jobs that come up as being tough to fill are often developer roles. That job is uniquely challenging and demands someone both highly technical and creative at solving problems. But there is another role that is becoming increasingly hard to fill: the digital marketing manager. In fact, former […]