Advertising on Pocket Hits is a savvy way for national brands to get their message out to a very engaged audience—I break down the numbers in this case study.
Don't believe all the lies of social marketing consultants—we break down four social media myths so that you don't waste your money on snake oil.
This guide gives you three best practices to promote Facebook videos through paid social media efforts.
Paid social media and dark posts are foreign to most outside the industry—I break down the concepts and how they could influence and undermine our democracy.
After coming across a job posting for "Lyft for Business" I got to thinking what it would mean for entrepreneurs if Lyft provided access to their "Transportation Stack."
When I fly, I often tweet Southwest a haiku for fun—I've always been a huge fan, but their social media's team turned me into a fan boy.
If your small biz gets hit by a “review bomb,” know that it is not a reflection about you and your business; follow these steps and then just move on your way.